Profile

An accomplished and well-rounded lead creative who has helped to deliver measurable impacts for top brands such as Tesco, News UK, Constructionline and Ticketmaster.

With a keen eye for detail and a healthy enthusiasm for collaboration, innovation and digital transformation, I have a drive to create the digital products that deliver real business outcomes.

I have a proven record of providing a human-centred approach to fulfil user and business requirements to help deliver measurable impacts and drive business value through digital product experiences for B2B & B2C, enterprise and SaaS platforms and across multiple touch-points (mobile and web apps, responsive websites, TV UI).

  • Delivery for B2B & B2C, enterprise software, and SaaS across multiple touch-points (mobile and web apps, responsive websites, TV UI).
  • Leveraging data and user insights in design decisions and impact measurements for projects.
  • Using evidence and compelling storytelling to convey ideas and approaches.
  • Designing experiences that deliver outcomes measured against key business objectives.
  • Providing a human-centred approach when balancing requirements.
  • Expertise in developing digital design systems to ensure consistency, flexibility, and assessability in delivery.
  • Good communicator, keen to encourage a culture of collaboration and transparency.
  • Experience working with agile and lean working methodologies.

Key Skills

Software: Figma, Miro, Sketch, Adobe Creative Suite, Principle

Coding: HTML, CSS, Basic JavaScript

Other specialisms: Art direction, branding, typography.

Languages: Intermediate Spanish and Hungarian

Experience

Senior Digital Product Designer (Contract)
Tesco Enterprise Design
April 2021 – Present

Specialising in connected web applications that facilitate product induction, range planning, pricing and promotions across Tesco’s online and physical stores in the UK and Ireland.
Supporting Tesco’s digital transformation by enhancing processes for Tesco buyers, merchandisers, price setters, and suppliers, enabling better trading decisions, centralising data, and optimising outcomes for retail and online businesses.

Key achievements & responsibilities:

  • Delivered data-driven product-ranging recommendations into the user interface, equipping users with insights to make informed decisions on in-store product placements.
  • Contributed to a new AI-driven pricing optimisation strategy, enhancing pricing policies, which was estimated to increase business performance by millions annually.
  • Integrated AI and machine learning to automate taxonomy mapping, expediting the Tesco Marketplace project to enable the induction of thousands of new products while optimising website navigation and search.
  • Played a key role in developing the Enterprise Design System to ensure a high level of usability, consistency and accessibility across 13+ tools within the myProduct suite.
  • Enhancing operational efficiency by optimising user experiences for colleagues and suppliers, focusing on automation and self-service capabilities for invoicing and
 invoice queries.
  • Translating user, business, and technical requirements into clear solutions to hand off to development teams while illustrating the impacts of changes on the business and suppliers.
  • Mapped existing processes to identify pain points and reduce errors through automation.
  • Conducted prototype testing and user interviews to refine design solutions and inform further iterations and validate design thinking.

Lead Product Designer (Contract)
Fortius/Constructionline
January 2020 – December 2020

Lead designer during the development of a new market leading Compliance Management, Supply Chain and Analytics platform for the Construction Industry.

Key achievements & responsibilities:

  • Owning the front end experience through the implementation of new UI pattern library to create consistency, aid the user experience and simplify development.
  • Providing design support and consultation to aid the team when balancing requirements, building new features and making design decisions in line with project roadmap.
  • Assisting in the enrichment of platform data through the quick turn around and launch of a unique analytics application that gave customers the ability to analyse and track their project supply chains while highlighting specific issues related to the COVID-19 outbreak.

Senior Digital Product Designer
News UK
February 2018 – December 2019

Working in collaboration with teams across 3 different digital products (The Sun, Sun Savers & TalkSport) for both native app and web platforms.

Key achievements & responsibilities:

  • Analysis of user research and data findings to drive continuous feature refinement and development across Sun Mobile apps helping to strengthen engagement, grow the active user base while helping to lift app store ratings solidly above 4 stars on iOS and Android.
  • Establishing a new push notification strategy for Sun Mobile apps aimed at increasing user opt in rates and overall engagement with news alerts.
  • Designing a highly successful trial for collecting audience insights for The Sun digital platforms which delivered x3 more customer data than targeted.
  • Helping TalkSPORT increase user listening hours and engagement by defining a proof of concept prototype app and outlining an MVP for development.
  • Improving the user experience and efficiency of the Sun Savers product development through the introduction of a UI design system while providing design support during product replatforming to the React Native framework.
  • Ensuring delivery standards were kept high through collaboration with the on and off site development teams.

Design Consultant (Contract)
Webcredible
January 2018 – February 2018

A four week discovery project to define a proposition for a new financial, data focused website for investors and analysts.

Key achievements & responsibilities:

  • Helping to establish project goals, requirements and constraints through client workshops.
  • Producing detailed prototypes that included company brand exploration, website look and feel, content approach and IA.
  • Validating the proposition through user interviews.
  • Delivering design documentation including iterations and refinement following insights from the research findings.

Senior Interaction Designer (Contract)
Global Eagle
May 2017 – November 2017

Key roles & responsibilities:

  • Delivering designs for new airline passenger entertainment GUI system for two airlines in partnership Panasonic and Thales.
  • Working from concept through to final delivery in collaboration with clients, senior stakeholders and development teams.
  • Providing UX and UI documentation including animated transition designs.

Senior Interaction Designer (Contract)
Ticketmaster UK
July 2016 – April 2017

9 month project to complete a responsive refactor and redesign of Ticketmaster’s existing white label sports ticketing web platform.

Key roles & responsibilities:

  • Ensuring best possible user experience while balancing user requirements and existing platform limitations.
  • Enabling future development efficiency by producing a design pattern library for new responsive components.
  • Creating a simplified visual design language to allow the solutions to be easily reskinned for individual clients needs.
  • Validating our design approach through rapid prototypes and user testing.

Senior Interaction Designer
TalkTalkTV
October 2015 – July 2016

This role required:

  • Assisting with the vision and direction of the next generation TalkTalkTV products in partnership with YouView including: Planning, wireframing, testing, prototyping and visual design.
  • Driving a consistent user experience cross-platform for the existing TV product (TV Set Top Box, native mobile apps, web), while using data insights to help drive and validate continuous innovation.
  • Conducting user testing to evaluate new features and designs.
  • Visual Design support for editorial and promotional materials for the TalkTalkTV Store platforms.

Senior User Experience Designer
NPTV
June 2013 – January 2015

This role required:

  • Designing for new cutting edge cloud based TV platform
  • Rich interactive apps for next generation TV
  • Multi device interactivity between tablet and large screen TV formats
  • Second screen app design
  • High level wire framing through to interface transitions and look and feel
  • Building Interactive Prototypes

Senior Digital Designer
SteelyEye Digital Media
July 2011 – May 2013

This role required:

  • Front end UI & UX design projects across web and mobile.
  • Designing/ sitemaping/ wireframing and storyboarding for native apps (iPhone/Android & Nokia Symibian).
  • Solid experience designing for responsive web solutions
  • Client facing, while providing creative direction for the design team.

Senior Designer & Games Producer
Scratchino software
July 2010 – July 2011

Main projects included:

  • Working as a Creative Producer within an Agile project environment.
  • Designed 35 themed scratchcard interfaces together with lobby environment.
  • Delivering an HTML/Java Script/CSS mobile web app UI for mobile scratchcards through a full 10 week delivery lifecycle.
  • Produced promotional marketing assets including: Scratchino corporate identity,
  • ICE exhibition graphics, promotional video, brochures and website.

Midweight Designer – Online, TV, Print
Netplay TV
December 2008 – June 2010

This role required:

  • Designing Flash interface for Live Roulette and Bingo Stars games.
  • Developing new brand concepts and online games, including brand name, logo design,brand style, mini web site and promotional graphics.
  • Website widget development for Bingos.co.uk and Supercasino.com including XML driven Flash, HTML and CSS.
  • Editing of TV promos shorts for the Challenge Jackpot, Supercasino and Bingo Stars.
  • Production of online advertising materials including Flash banners and HTML email campaigns.

Founder / Director / Freelance Designer
Jonto Design Limited
December 2005 – December 2022

Setting up my own company for freelance and contract work working with ambitious start-ups to large established organisations in both London and Manchester.

Junior Designer – Online, Print, Flash
Orchard Limited
December 2000 – June 2005

This role required:

  • Print marketing – corporate identity including brochures and annual reports for BP Gas and Power.
  • Interactive CD-ROM built in Flash for Kawasaki motors. Used in the biking press as part of the launch campaign for 3 new models, features including an interactive Dyno Test, on board Mallory Park video, model heritage, interviews with Kawasaki star riders and all the bikes statistics and features.
  • Conceptual work for press advertising campaigns including Kawasaki and IcelandAir.

Education

BA(Hons) Visual Communication (Graphic Design)

Surrey Institute of Art and Design University
Sep 1997 – Jun 2000