A mobile first approach
Previous user research and user profiling suggested that speed of search and easy access to current booking information were prominent user requirements when booking on mobile. User research also highlighted the need for prominent pricing and location information, customer rating and good pictures of hotels were the most important factors for users when selecting and booking a specific hotel.
Business requirements we needed to consider for the new site included promoting reward card and account sign up as well as better ways to capture user data for better analytics and tracking.
Looking at the booking journey
One of the first challenges was to look at the existing booking journey and look to ways enhancing this for users on mobile devices. We kicked of with an initial discovery phase which included researching including competitor analysis , sketching, ideation and many discussions and workshops.
We had 3 initial discovery sprints which involved looking at different parts of the booking journey, these included: