Key Concept: “Big Game Timeline”
After going through the same process as Sprint 1, we eventually decided upon a concept designed to test users interaction during and after a big game match commentary. This concept would involve a dynamic timeline interface that could be populated during a live match broadcast and include various interactive tools to allow users to interact as the action unfolded. Key things we wanted to test were users appetite to react and share key events during the game (including sound clips from the broadcast) as well as testing user’s appetite to get involved in the on air conversation post match.
We built this second prototype for users to interact while they were listening to dummy match commentary of Man United v Newcastle. For user testing we set 4 scenarios for the users to imagine. 1. Prematch build-up 2. Half time 3. Winning goal being scored 4. Full time. We designed the prototype so that the UI timeline would populate with new content as the game commentary unfolded in these 4 scenarios.
Content items we wanted to test were: opinion polls, social sharing of sound/commentary clips, emoji reactions to key moments, social media snippets from the commentary team as well as commercial options for betting/odds advertising to be contextually displayed.
Our aim was to gauge the opinions and reactions of users to different types of interactions as well as levels of interaction they might enjoy at different moments while listening to the game.